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Archived posts from February 2007
Ariel asks customers to do their washing at 30 degrees
In the first of a new kind of proposition in the mass market – one that we expect to see a lot more of over the coming months – Ariel launch a very cool campaign to get people to turn down their washing machines. This could begin to show that behavioural energy/ carbon marketing works, which is essential for most non-energy businesses to join in with the carbon debate. With TV, web and print applications, P&G are building green credibility and home-sense for Ariel by inviting people to change their behaviour, and strongly leading everyone to infer a key product benefit (washes better at lower temperatures, saving you money), while never actually stating it!
Read more...More Associates install MorePower for The Design Council
More Associates install MorePower for The Design Council
Read more...More Associates featured on BBC online
Mark Kinver, the BBC's science and nature correspondent talks to Luke Nicholson of More Associates about smart-metering and energy displays. Read the full article on the BBC website here
Read more...More Associates featured in the Independent
More Associates are featured in Will Andersons' 'Diary Of An Eco Builder' column in The Independent. Check it out here
Read more...