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All Emerging technologies themed posts
Producer vs. User Centred design?
Interesting article by Eric von Hippel writing in the Harvard Business Review (subscription only so no link to the actual piece I'm afraid).
He outlines some clear shortcomings in the way that large companies and governments fail to respond to user needs in the products they develop, and the way in which innovation in these companies is still 'producer-centred' rather than 'user-centred' i.e driven by what the company thinks is right as opposed to what users know is right. Taking up the 'open source' aesthetic, people are now prepared to adapt, play with and improve products when they doesn't meet their needs.
Read more...More Associates featured on BBC online
Mark Kinver, the BBC's science and nature correspondent talks to Luke Nicholson of More Associates about smart-metering and energy displays. Read the full article on the BBC website here
Read more...More Associates featured in the Independent
More Associates are featured in Will Andersons' 'Diary Of An Eco Builder' column in The Independent. Check it out here
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