What we're thinking: You can find our latest thoughts here.
For all press enquiries, call Luke Nicholson on +44 (0)207 841 8901
All Information design themed posts
Getting physical with smart metering
With the energy industry, NGOs, government, meter manufacturers and others involved in the 'smart metering interoperability' process, the interoperbility conversation is getting very political, very technical, and that can lead people to miss some simple but important opportunities.
Read more...Onzo reveal the shape of mass-market product
Congratulations to Onzo, the smart energy company spun off from More Associates just one year ago, who have released much-anticipated images of the Onzo product that will shortly be dropping through the letterboxes of energy-savers. The smart energy-saving kit is designed to be easy-to-use, attractive, and efficient; all so that people can save energy and carbon as easily as possible. Have a look at their press release here. Onzo products will be available in mid-2009 through Scottish and Southern Energy in the UK, and through retail and energy suppliers globally.
Read more...Environmental book design of the year goes to More Associates project
We're very proud to announce that the the Green Marketing Manifesto by John Grant won the Environmental award in the British Book Design and Production Awards 2008. Visual design, art-direction, sustainable design and technical approach for the book were delivered by More Associates. The design maintained the quality feel of a hardback book, while reducing its embodied carbon and waste impact, and reflecting the content of the book in its production.
Read more...Ariel asks customers to do their washing at 30 degrees
In the first of a new kind of proposition in the mass market – one that we expect to see a lot more of over the coming months – Ariel launch a very cool campaign to get people to turn down their washing machines. This could begin to show that behavioural energy/ carbon marketing works, which is essential for most non-energy businesses to join in with the carbon debate. With TV, web and print applications, P&G are building green credibility and home-sense for Ariel by inviting people to change their behaviour, and strongly leading everyone to infer a key product benefit (washes better at lower temperatures, saving you money), while never actually stating it!
Read more...More Associates feature in Future London exhibition
Future London is a GLA project that helps Londoners to make their city sustainable, and shows how design and planning can help. The project was launched with a large exhibition in East London designed to show the public that sustainable living is both easy and affordable. The exhibition goes beyond describing the sustainable lifestyle choices that people can make by showing the consequences of these choices, making it easy to see the link between individual actions and local, national and global impacts.
Read more...DECC select CarbonCulture behaviour-change programme
Today an extremely thorough procurement process came to a successful close when the Department of Energy and Climate Change selected More Associates to deliver an innovative programme that brings together realtime information with design-for-behaviour change. The project will create tools to deliver behavioural efficiency in DECC’s London headquarters, and that will have ready application across the Government estate.
Read more...